The ON-CALL project consortium will develop a bespoke train-the-trainer programme for local residents to develop the skills necessary for deployment as Lay Family Health Advisors thereby providing access to an upskilling opportunity in a really important area that is presently under-served.

Health literacy is a key competence and needs to be regarded as such. It is as essential a skill for inclusion as any other form of literacy. People without appropriate health literacy skills are marginalised and excluded from many of the quality of life options that many Europeans take for granted.